Reinhard

Wolfgang Reinhard & Co., branded under the name Reinhard, is a Viran do-it-yourself retailer with 210 stores located within the Korsch Alliance. It is based in Vuschmare and was founded in 1974 by Wolfgang Reinhard and has remained a family-owned company since creation with the he current CEO being Dirk Sebastian Reinhard. It focuses on supplies and materials for homeowners and the building trade. Also targeting the kitchen and bathroom market, in which it has extensive ranges from budget take away kitchens and bathrooms, to more bespoke professionally designed kitchens and bathrooms. The Klarine Group stated in March 2011 that they are holding a meeting in December on the subject of buying out the company.

History
Reinhard was founded by Wolfgang Sebastian Reinhard in Vuschmare, Virany in 1974 and in 1975 Wolfgang Reinhard & Co. opened its first store in the country. By 1988 the company was trading from 52 locations and was floated on the Vuschmare Stock Exchange. Reinhard grew from 153 stores in October 2000 to 172 in March 2004, including the rebranding of 39 DIREKT stores after Reinhard was purchased by Direkt DIY.

In late 2007 Reinhard acquired nine stores from Direkt DIY after DIREKT was taken over in June 2007 by The Klarine Group. In January 2011 Reinhard acquired two Lambda stores in Handelsburg after Lambda made the decision to close all five stores outside of the Latin-speaking areas of Virany.