Lambda

Lambda Hypermarkets plc is an international hypermarket chain headquarted in Esbjerg, Denmark. It mainly operates in Europe, North Africa and Southeast Asia. However, there are also branches in Cape Town (South Africa), Harare, Georgetown (Guyana) and Pyongyang. The current chairman and CEO is Frederik Mortensen.

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History
The first Lambda store opened by Frederik Mortensen was in Holstebro, Denmark on December 10, 1963 and instantly gained popularity as it was one of the first hypermarkets in Europe. After the reception gained, he opened a second store in Middelfart, where his father's family lived. In 1971, Mortensen opened the first store outside of Denmark after significant growth which was built in Trelleborg, Sweden and was the 100th Lambda hypermaket. In September 1987 there were 624 stores, which rose to 1,176 by September 2011.

In 2005 Lambda Hypermarkets plc launched several Lambda Ultramarkets, which where almost 15% larger on average that the average Hypermarket.

Slogans

 * 1964 - 1975: A Market for People like you
 * 1975 - 1999: The Convenient Way
 * 1999 - Present: Great Prices - All day, Every day.